Psychological adaptations are complex behavioral patterns built into our minds over many generations. The same forces that select genes for physical features of the body also select genes for features of the brain to carry out functions that ultimately give the organism a reproductive advantage. For example, our general experience of beauty is the result of a loose ensemble of evolutionary adaptations. What ties different people, places and proofs together into the experience of beauty is that our ancestors, who happened to find pleasure in these objects, were the people who had more children. [The Aesthetic Brain: How We Evolved to Desire Beauty and Enjoy Art (2013), Anjan Chatterjee]
The building blocks required to achieve success in a business domain and differentiate the company from its competitors: Core domains : The interesting problems. These are the in-house activities the company is performing differently from its competitors and from which it gains its competitive advantage. Generic domains : The solved problems. These are the things all companies are doing in the same way. There is no room or need for innovation here; rather than creating in-house implementations, it’s more cost-effective to adopt \ buy existing solutions. Supporting domains: The problems with obvious solutions. These are the activities the company likely has to implement in-house or outsourced, but that do not provide any competitive advantage. Domain experts are subject matter experts who know all the intricacies of the business that we are going to model and implement in code. In other words, domain experts are knowledge authorities in the software’s business domain. T
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