A tree shows how the writer compresses a lot of information into very little information. Exformation is generated. Exformation is the discarded information, everything we do not actually write but have in our heads when and before we write anything at all. Information is the measurable, demonstrable utterances we actually come out with. Little amount of information is transferred as text and is received unchanged. The reader associates outward and up the tree, obtaining all the associations needed to understand the text. [The User Illusion: Cutting Consciousness Down to Size (1999) by Tor Norretranders]
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